Gendered media: the influence of media on views of gender julia t wood department of communication, within this group, women significantly outnumber men (wood, 1993c) older people not only are the other image of women the media offer us is the evil. The representation of women in media is not as diverse or equitable as most would like to believe there are many problems with the way women are portrayed representation for women should be well-rounded, inclusive, and diverse this is not the case.
The portrayal of women within magazines has been completely in line with what magazine brands have always done and will continue to do they understand a particular audience, work out the most relevant, culturally important issues facing them – whether it’s political or social issues, or the latest concerns around health, wealth and beauty.
Women are already misrepresented within our media, which is bad enough, children should be sheltered from this media betrayal otherwise we are imposing the medias definition of women, which is an unrealistic and sexist one, onto children creating the foundation for the type of thinking that will only further the stereotypes instead of change them. Film, television and literature affect the way we as a society think, and by continuing to let women be misrepresented within them, we are letting women be misrepresented in the minds of our nation.
The seemingly harmless media that exist to monopolize on women’s beauty then become these women’s worst nightmare the media are a business that rely on people, and like any business, their purpose is to create opportunities for generating profit the problem lies within the way people, most especially women, are treated by the media as products rather than human beings worthy of dignity, personhood, and respect. Women misrepresented within media “portrayals of women internationally” women are portrayed in advertising all over the globe they are represented in television commercials, billboards, and magazine ads however different countries have variations on the ways in which these women are presented. Media turns females from humans to things, which, according to jean kilbourne from miss representation, “is the first step towards justifying violence,” against them beatings, rapes, and other forms of sexual assault are just a few incidents that can be traced back to the way media represents women on a daily basis.
How the portrayal of women in media has changed the portrayal of women within magazines has been completely in line with what magazine brands have always done and will continue to do they understand a particular audience, work out the most relevant, culturally important issues facing them – whether it’s political or social issues, or.
Even though women have made great strides towards equality, they continue to experience both misrepresentation and underrepresentation in the modern media to evaluate the extent of the problem, i watched six episodes of the cbs evening news with katie couric from late march and early april 2009. The mass media, especially children’s television, provide more positive role models for girls than ever before kids shows such as dora the explorer , canadian geographic for kids , and the magic school bus feature strong female characters who interact with their male counterparts on an equal footing.